This piece was created for the Cleveland Cavaliers at the midway point of the 2020-2021 NBA season, serving as a tribute to their loyal fanbase. I handled the editing and production of the project, with footage provided by the Cavaliers.
This piece was created in collaboration with the Cleveland Cavaliers and Goodyear Tire to launch the 2020-2021 NBA season. I was responsible for editing and producing the project, with footage provided by the Cavaliers.
The following posts were developed as part of an experimental, meme-based final score presentation strategy. After analyzing social media engagement trends across the NBA, it was determined that incorporating humor and pop-culture references led to increased interaction (Likes, Comments, Shares, etc.). This approach proved highly successful, with many of the posts significantly outperforming the Cavaliers' average engagement metrics. The strategy set a trend among NBA teams, and the Cavaliers have continued to use this method to this day.