This post was composed for the Cleveland Cavaliers at the halfway point in the 2020-2021 NBA season as a tribute to the loyal fanbase. Again, the footage was provided by the Cavs, as I was responsible for editing and producing the project.
This post was composed for the Cleveland Cavaliers in partnership with Goodyear Tire to kick off the 2020-2021 NBA season. Footage was provided by the Cavs, as I was responsible for editing and producing the project.
The below posts were created as part of an experimental meme based final score presentation strategy. Upon observing trends of social media engagement throughout the NBA, it was determined that strategic integration of humor and pop-culture references resulted in boosted engagement statistics (Likes, Comments, Shares, etc.). This strategy proved successful as many of the posts drastically out performed the Cavaliers average engagement stats.
The Tiktok Posts included below were created in effort to increase the Cavaliers presence across additional social media platforms. I hope to soon gain complete control and creative freedom on the Cavaliers Tiktok with the goal of surpassing 1 million followers.